Which astronomy retail innovation was first introduced by Celestron in 2014, revolutionizing telescope point of sale systems and customer experience?

The astronomy industry has seen remarkable retail innovations and brand development over the past decades. From telescope manufacturers to planetarium gift shops, astronomy-focused companies have developed unique brand identities and retail strategies to connect with stargazers and space enthusiasts. This trivia question explores how retail technology and branding have transformed the way we purchase and interact with astronomy products.

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SkyAlign GPS technology that automatically configures a telescope to the user's exact location and time upon purchase
StarSense AutoAlign - the first in-store kiosk allowing customers to test telescope alignment using their smartphones before purchase
AstroVR - virtual reality stations in retail stores allowing customers to preview what celestial objects would look like through different telescope models
Telescope-as-a-Service (TaaS) - the first subscription model for premium astronomy equipment with cloud-connected observatories