Which groundbreaking marketing campaign featured mysterious yellow-eyed posters across major cities with only a logo and no show title, creating massive pre-launch buzz for a Broadway musical?

In the competitive world of performing arts, marketing campaigns can make or break a production. Broadway shows invest millions in innovative marketing strategies to stand out and attract audiences. From immersive experiences to viral social media campaigns, these promotional efforts have evolved dramatically in recent years. Test your knowledge of the landmark marketing campaigns that helped turn performing arts productions into cultural phenomena and box office successes!

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'The Lion King' spectacle campaign (1997)
'Hamilton' #Ham4Ham lottery promotion (2015)
'Wicked' defying gravity billboards (2003)
'Dear Evan Hansen' social media identity campaign (2016)