Which major retailer launched the 'Heritage Stories' digital marketing campaign that used AR technology to let customers experience cultural traditions related to products they purchased?

In today's global marketplace, retailers increasingly incorporate cultural traditions into their marketing strategies to connect with diverse consumer groups. This approach not only celebrates heritage but can significantly impact customer loyalty and brand perception. This trivia question explores a groundbreaking retail marketing campaign that successfully integrated cultural traditions into its product strategy, setting new standards for cultural representation in retail.

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Unilever's 'Living Heritage' initiative
Target's 'Cultural Roots' collection
World Market's 'Heritage Stories' platform
Anthropologie's 'Global Traditions' program