Which demographic group has been identified as the primary driver behind the surge in digital religious content consumption (e-books, apps, streaming services) over the past decade?

Religious publishers and retailers have undergone remarkable transformations in recent decades. From traditional brick-and-mortar religious bookstores to sophisticated e-commerce platforms offering spiritual content, the industry has evolved to meet changing consumer behaviors. This poll tests your knowledge about a significant customer demographic trend that has shaped religious product marketing strategies in the digital era.

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Millennials (born 1981-1996)
Baby Boomers (born 1946-1964)
Generation X (born 1965-1980)
Silent Generation (born 1928-1945)