Which social media platform initiative launched by a major telescope manufacturer in 2022 revolutionized customer loyalty by offering 'Celestial Points' for sharing night sky photographs?

The astronomy industry has embraced digital marketing in fascinating ways to promote observatories, telescope products, and stargazing experiences. From subscription services for night sky viewing to virtual reality cosmic tours, astronomy brands have created innovative marketing campaigns to capture the imagination of space enthusiasts. Test your knowledge about how astronomy brands have positioned themselves in the digital marketplace!

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Orion Telescopes' StarShare Program
Celestron's Galaxy Guild
Meade's Meteor Members Club
Sky-Watcher's Constellation Community