Which celebrity-founded brand was the first to launch a skincare/cosmetic line with 40+ foundation shades on day one, fundamentally changing industry standards for inclusivity?

Rihanna revolutionized the beauty industry with Fenty Beauty in 2017, creating what industry experts now call 'The Fenty Effect' - a movement toward greater inclusivity in product development. Since then, numerous celebrities have launched their own product lines, but not all have achieved the same innovation impact. Test your knowledge about how celebrity entrepreneurs have changed product development standards in their respective industries.

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• Fenty Beauty by Rihanna
• Rare Beauty by Selena Gomez
• HAUS LABORATORIES by Lady Gaga
• Kylie Cosmetics by Kylie Jenner

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