Which innovative digital marketing strategy, first implemented by the Broadway musical 'Hamilton' in 2015, led to a revolution in how performing arts venues engage with younger audiences?

Theater and performing arts organizations have been transforming their marketing strategies in the digital age. From innovative social media campaigns to data-driven audience engagement, performing arts venues have had to evolve to maintain relevance and sell tickets in a competitive entertainment landscape. Test your knowledge about a groundbreaking marketing strategy that changed Broadway ticket sales forever!

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Digital lottery system offering $10 tickets through a mobile app, making premium shows accessible to younger demographics while creating viral social media moments
Augmented reality playbills that allowed audience members to scan and watch behind-the-scenes content with the performers before shows
Broadway's first NFT collection that granted exclusive backstage access and memorabilia to digital token holders
AI-powered dynamic pricing that adjusted ticket costs based on social media sentiment analysis of show mentions