Which architectural marketing innovation first introduced virtual reality (VR) walkthrough experiences for residential projects at scale?

The world of architecture has seen some groundbreaking marketing campaigns that transformed how buildings and spaces are promoted to clients and the public. This trivia tests your knowledge of significant architectural marketing innovations that changed the industry's approach to client engagement and project promotion. How well do you know the intersection of architecture and marketing strategy?

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• Gensler's 'Experience First' campaign in 2015
• Matterport's 3D camera system launched in 2011
• Foster + Partners' 'Future Living' exhibition in 2013
• Autodesk's Revit Live platform released in 2017

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