Which celebrity entrepreneur famously spent 5 years developing their beauty brand's formulation before launch, insisting on creating products that would compete with established luxury brands on quality rather than celebrity name alone?

Many celebrities have leveraged their fame to build successful product empires, transforming themselves from entertainers into powerful business moguls. These ventures often showcase innovative product development strategies and sophisticated brand value creation. Test your knowledge about which famous personality made the strategic decision to launch a specific game-changing product that disrupted their industry!

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty