Which gaming platform first introduced branded virtual stores where players could purchase real-world items that would be delivered to their physical address?

The gaming industry has pioneered innovative retail strategies within virtual worlds that blur the line between digital and physical shopping experiences. Major gaming platforms have become valuable real estate for brands looking to connect with digital-native consumers. Test your knowledge about a groundbreaking retail innovation that changed how brands approach the metaverse marketplace.

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Fortnite (Epic Games)
Roblox
Minecraft (Microsoft)
Second Life (Linden Lab)