Which sports brand pioneered the concept of 'Test Zones' in their flagship stores, allowing customers to try athletic shoes on actual running tracks, basketball courts, and climbing walls before purchase?

The sports retail landscape has transformed dramatically in the last decade, with brands moving beyond traditional merchandise displays to create immersive shopping experiences. From virtual reality equipment testing to in-store tracks and courts, sports retailers are redefining how consumers interact with products before purchase. This poll tests your knowledge of a groundbreaking retail innovation that changed how customers shop for athletic gear.

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Nike, with their Nike Rise concept stores featuring indoor tracks and virtual sports zones
Under Armour, with their Brand House locations featuring reactive floors that measure athletic performance
Adidas, with their Stadium concept stores featuring mini soccer fields and running tracks
Puma, with their Forever Faster stores featuring motion-capture technology and virtual reality testing environments