Which gaming marketing innovation first broke the $1 billion revenue mark within 24 hours of release?

The gaming industry has seen some revolutionary marketing campaigns that transformed how products reach consumers. From viral social media strategies to innovative cross-platform promotions, gaming companies have pioneered techniques now used across all industries. Test your knowledge about a groundbreaking marketing approach that changed how games are promoted and distributed. Do you know your gaming industry marketing history?

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Grand Theft Auto V's integrated social media campaign with character profiles and real-time content updates
Call of Duty: Modern Warfare 2's cross-platform midnight release events with celebrity endorsements
Fortnite's battle pass subscription model combined with limited-time branded collaborations
Grand Theft Auto V's integrated digital/physical pre-order campaign with progressive unlocks and bonus content