Which Broadway musical first pioneered the use of virtual reality 'in-seat preview experiences' as a marketing strategy, allowing potential ticket buyers to virtually sample specific seats before purchasing?

In the competitive world of performing arts, innovative marketing techniques can make or break a production. From Broadway to local theater companies, performing arts organizations are constantly evolving their advertising and experiential marketing strategies to attract audiences. This poll tests your knowledge about a groundbreaking virtual reality marketing campaign that transformed ticket sales for a major theatrical production.

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Hamilton
The Lion King
Wicked
Dear Evan Hansen