Which artist pioneered the modern 'surprise album drop' marketing strategy in 2013, releasing their album with no prior promotion or announcement?

The music industry has seen some of the most innovative and sometimes peculiar product launches in retail history. From surprise album drops to revolutionary listening devices, music product launches can make or break an artist's career and a company's future. This trivia question explores a famous music industry product launch that changed how we consume music forever. Test your knowledge of the strategic decisions behind this groundbreaking moment!

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• Beyoncé with her self-titled album 'Beyoncé'
• Taylor Swift with '1989'
• Radiohead with 'In Rainbows'
• Drake with 'If You're Reading This It's Too Late'

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