Which luxury fashion brand launched the 'Métiers d'Art' initiative specifically to preserve endangered traditional crafts and showcase artisanal techniques in their annual collection?

Cultural traditions have become increasingly valuable in today's global marketplace. Many leading brands are now collaborating with traditional artisans and cultural institutions to create authentic, heritage-inspired products. These collaborations help preserve ancient crafts while introducing them to new audiences. Test your knowledge about these unique partnerships between global brands and traditional craftspeople that are bridging the past and present in retail.

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Chanel
Hermès
Louis Vuitton
Gucci