Which architectural firm first launched a fully immersive VR platform allowing clients to 'walk through' retail spaces and make real-time design modifications before construction?

The intersection of architecture and retail innovation has transformed how we experience commercial spaces. Leading architectural firms are pioneering immersive retail environments that blend physical and digital experiences. This poll tests your knowledge about a groundbreaking retail virtual reality initiative that changed how architectural designs are presented to clients and consumers.

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Gensler with their 'Reality Cube' platform (2016)
Foster + Partners with 'VirtualBuild' system (2017)
Zaha Hadid Architects with 'Fluid Space' technology (2018)
SOM (Skidmore, Owings & Merrill) with 'DesignVerse' platform (2015)