Which natural products company pioneered the industry's first carbon-negative product launch campaign in 2019, offsetting twice the emissions produced during its manufacturing and distribution?

The natural products industry has undergone remarkable transformations in marketing strategy over the past decade. As consumers become increasingly environmentally conscious, brands have adapted their product launches and promotional strategies. This trivia question focuses on a groundbreaking product launch that changed how natural brands connect with consumers. Test your knowledge of significant milestones in eco-friendly product marketing!

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Patagonia's 'Buy Less, Demand More' regenerative cotton collection
Seventh Generation's 'Zero Carbon Footprint' household cleaning line
Allbirds' 'Carbon Negative' Tree Runner sneakers
Dr. Bronner's 'Regenerative Organic' hemp soap collection