Which pioneering natural products retailer launched the first carbon-offset loyalty program that plants trees based on customer purchase amounts?

The natural products industry has seen remarkable growth in customer loyalty programs focused on sustainability. As consumers become more environmentally conscious, retailers specializing in natural and organic products have developed innovative ways to reward eco-friendly shopping behaviors. These programs go beyond traditional points systems to include initiatives that benefit both customers and the planet. Test your knowledge about a groundbreaking loyalty program that changed how natural product retailers engage with environmentally-conscious consumers.

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Whole Foods Market's 'Earth Rewards'
Thrive Market's 'Regenerate' Program
Sprouts Farmers Market's 'Green Points'
Natural Grocers' 'EcoClub'