Which social media platform did Hamilton use in 2015 that revolutionized Broadway marketing by reaching younger audiences through a unique pre-show content strategy?

The performing arts industry has embraced digital marketing to reach new audiences and fill seats. Major theater companies and Broadway productions have developed sophisticated social media advertising strategies that target specific audience segments. How well do you know how the performing arts industry leverages digital platforms to market shows, engage with audiences, and analyze customer behavior?

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Instagram's backstage photo series
Snapchat's exclusive cast filters
Twitter's #Ham4Ham daily lottery videos
Facebook's immersive 360° theater tours