Which iconic military recruitment marketing campaign introduced the slogan 'Be All You Can Be' that dramatically increased U.S. Army enlistment in the 1980s?

Throughout history, military recruitment has relied on innovative marketing campaigns to attract volunteers and boost morale. From ancient Rome's promises of glory and citizenship to modern multimedia campaigns, military marketing has evolved dramatically. This trivia question explores one of the most iconic military marketing campaigns that changed the course of recruitment history and became embedded in popular culture.

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The N.W. Ayer & Son campaign that launched in 1981 and featured TV commercials showing soldiers in training with an inspirational jingle
The J. Walter Thompson campaign from 1973 that focused on post-Vietnam rehabilitation of the military's image
The McCann-Erickson campaign from 1992 that highlighted educational benefits and career training opportunities
The Young & Rubicam campaign from 1985 that featured celebrity endorsements from sports stars and Hollywood actors