Which of the following correctly describes the vinyl record retail resurgence in recent years?
In today's digital streaming age, one physical music format has made a surprising comeback in retail stores. This poll tests your knowledge about an unexpected retail success story that defied industry predictions and created a renewed niche market for physical media in pop culture. Can you identify the correct statistics about this retail phenomenon?
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- Vinyl record sales increased by over 1,000% between 2010-2020, with Urban Outfitters becoming the largest vinyl retailer in the US by 2018
- Vinyl sales exceeded CD sales in 2020 for the first time since 1986, with revenue reaching $619.6 million in the US alone
- Target's exclusive vinyl partnerships with artists like Taylor Swift accounted for 65% of all new vinyl sales in 2019
- The average vinyl purchaser is under 25, with 78% of Gen Z consumers owning at least one record player by 2021
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