Which celebrity collaboration with a major sportswear brand is credited as the first to generate over $1 billion in annual revenue?

In the world of pop culture, brand collaborations can make or break a product's success. When celebrities team up with established brands, the results can be spectacular - both creatively and financially. This poll tests your knowledge about one of the most successful brand collaborations in recent pop culture history, which fundamentally changed the landscape of celebrity endorsements and turned into a billion-dollar enterprise.

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Michael Jordan with Nike (Air Jordan)
Kanye West with Adidas (Yeezy)
Rihanna with Puma (Fenty)
Beyoncé with Adidas (Ivy Park)