Which celebrity's brand partnership was specifically chosen to reposition the brand from an older demographic to appeal to younger consumers, resulting in a 30% sales increase?

Brand positioning is crucial in today's competitive market, and pairing with the right celebrity can transform a product's perception. Some partnerships become so iconic that they define an era or create lasting cultural impact. This trivia challenges your knowledge about famous people who have become inseparably linked with the brands they represented through strategic positioning that leveraged their unique persona and audience appeal.

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George Clooney with Nespresso
Jennifer Aniston with Smartwater
Taylor Swift with Apple Music
Dwayne 'The Rock' Johnson with Under Armour