Which transportation company was the first to introduce a loyalty program that allowed customers to earn points based on dollars spent rather than distance traveled?

In today's competitive transportation industry, loyalty programs have become essential tools for customer retention. From airlines to rideshare companies, these programs have evolved dramatically over the years, incorporating new technologies and reward structures to keep customers coming back. This poll tests your knowledge about a groundbreaking loyalty program innovation that changed how transportation companies approach customer retention.

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JetBlue Airways (with TrueBlue program in 2009)
Delta Airlines (with SkyMiles program in 2015)
Uber (with Uber Rewards in 2018)
Southwest Airlines (with Rapid Rewards program in 2011)