Which pricing strategy was first implemented on Broadway in 2001, causing a major shift in how performing arts venues approach ticket sales?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters price and sell tickets. Broadway theaters have pioneered several innovative pricing strategies to maximize revenue while maintaining accessibility. This trivia question focuses on a groundbreaking pricing innovation that revolutionized Broadway ticket sales and has since been adopted by performing arts venues worldwide.

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Dynamic pricing based on real-time demand analytics
Subscription-based season passes with digital delivery
Rush tickets available exclusively through mobile apps
Blockchain-verified ticket authentication system