Which retailer first launched a widely successful 'virtual try-on' augmented reality feature that allowed customers to visualize products in their own homes before purchasing?

The retail landscape has been revolutionized by digital transformation initiatives in recent years. Companies have implemented various technologies to enhance customer experience, streamline operations, and gain competitive advantages. This poll tests your knowledge about a significant retail digital transformation milestone that changed how consumers interact with products before purchase.

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• IKEA (with IKEA Place app in 2017)
• Home Depot (with Project Color app in 2015)
• Wayfair (with View in Room 3D app in 2016)
• Amazon (with AR View feature in 2018)

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