Which global company's 2008 logo redesign resulted in public backlash so severe that they reverted to their original logo after just one week, marking one of the costliest branding mistakes in corporate history?

Test your knowledge about some of the most significant logo redesigns in business history that sparked major brand transformations, consumer reactions, and market value shifts. Great logos aren't just visual elements—they're powerful business assets that can influence consumer perception, market position, and company valuation. Understanding the strategic thinking behind famous logo evolutions offers insight into brand management and corporate visual identity strategy.

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Gap
Pepsi
Tropicana
Mastercard