Which customer loyalty innovation did Dick's Sporting Goods first introduce in 2018 that transformed how sports retailers track customer engagement and personalize experiences?

The sports retail industry has transformed how it builds customer loyalty through technology and data. Major sporting goods retailers and team merchandise shops have pioneered innovative loyalty programs that changed how fans connect with brands. Test your knowledge about a groundbreaking customer loyalty innovation that revolutionized the sports retail landscape!

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ScoreCard Points Plus - a tiered loyalty program with personalized rewards based on AI-analyzed purchase patterns
Athlete's Circle - a subscription-based loyalty program offering monthly sports equipment samples
Game Day Rewards - a program giving cashback on purchases made during live sporting events
Pro Stats - a mobile app tracking customer workout data to generate equipment recommendations