Which major sports brand pioneered the first widely adopted augmented reality (AR) mobile app that allowed customers to virtually 'try on' shoes before purchasing online?

The sports retail landscape has transformed dramatically in recent years, with technological innovations reshaping how brands engage with athletes and fans. Leading sports retailers have invested heavily in digital transformation to enhance customer experience and drive sales. This trivia question tests your knowledge about a significant retail innovation that changed how customers interact with sports products before purchase.

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Nike, with their Nike Fit AR technology in 2019
Adidas, with their Adidas Virtual Footwear Experience in 2018
Under Armour, with their UA FitSense platform in 2020
Puma, with their Puma Try-On technology in 2017