Which company is credited with launching the first modern customer loyalty program in 1981 that became the model for airline and retail rewards systems worldwide?

Customer loyalty programs are a cornerstone of modern retail strategy, encouraging repeat purchases and fostering brand loyalty. These programs have evolved significantly over the decades, incorporating sophisticated data analytics and personalization. But do you know where it all began? Test your knowledge about the origins of formal customer loyalty programs in the retail sector and how they've transformed business-customer relationships.

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American Airlines (AAdvantage program)
S&H Green Stamps
American Express (Membership Rewards)
Sperry & Hutchinson (S&H Pink Stamps)