Which major sporting goods retailer first implemented widespread use of Virtual Reality (VR) test zones allowing customers to 'try' equipment in simulated environments before purchasing?

The sports retail landscape is constantly evolving with technological advancements and changing consumer preferences. Major sporting goods retailers are implementing various strategies to enhance the in-store experience and compete with online retailers. This trivia question tests your knowledge about a groundbreaking retail innovation that has transformed how customers interact with products before purchase.

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Dick's Sporting Goods with their 'Field Test VR' program
Nike with their 'Virtual Play' experience centers
Adidas with their 'Digital Arena' concept stores
Under Armour with their 'Performance Reality' stations