Which celebrity-brand collaboration is credited with revolutionizing athlete endorsements and generating over $1 billion in annual revenue by its 35th anniversary in 2019?

Celebrity partnerships have revolutionized retail marketing strategies, creating some of the most successful brand collaborations in history. From athletic wear to cosmetics, celebrities have helped transform ordinary products into must-have items. This trivia question tests your knowledge about one of the most lucrative celebrity-brand partnerships that changed the retail landscape and set new standards for athlete endorsements.

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Michael Jordan and Nike (Air Jordan)
Serena Williams and Puma
David Beckham and Adidas
LeBron James and Reebok