Which revolutionary medical product launch strategy first utilized direct-to-consumer television advertising after the FDA relaxed broadcast advertising regulations in 1997?

The successful launch of new medical products requires careful planning, regulatory compliance, and strategic marketing. The healthcare industry has unique challenges when introducing innovations to market, including extensive clinical trials, FDA approval processes, and adoption by healthcare professionals. Test your knowledge of medical product launches with this challenging question about a notable pharmaceutical industry milestone.

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Pfizer's Viagra (sildenafil) campaign featuring Bob Dole as spokesperson
Johnson & Johnson's Procrit (epoetin alfa) campaign highlighting quality of life for cancer patients
Merck's Fosamax (alendronate) campaign targeting women concerned about osteoporosis
Schering-Plough's Claritin (loratadine) campaign promoting non-drowsy allergy relief