Which groundbreaking product launch strategy did author J.K. Rowling use for her first post-Harry Potter adult novel 'The Casual Vacancy' in 2012?

The way authors and publishers introduce new books to the world has evolved dramatically in the digital age. From traditional bookstore signings to elaborate transmedia campaigns, product launches in the literary world blend art and commerce in fascinating ways. Test your knowledge about some of the most innovative and impactful book launch strategies that have shaped the publishing landscape and literary culture.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

A synchronized global release with midnight launch parties featuring elaborate interactive art installations representing the novel's fictional town
An unprecedented embargo that prevented any advance reviews, with the book revealed to the public and critics simultaneously via a live-streamed reading at London's Southbank Centre
A serialized release where chapters were published weekly through a custom augmented reality app that revealed content when readers visited specific bookstores
A social media campaign where fans solved literary puzzles to unlock excerpts, culminating in a virtual town square where readers could interact with digital versions of the characters