Which gaming company first introduced a fully functioning virtual marketplace where players could create, sell, and purchase user-generated content with real-world monetary value?

The intersection of gaming and retail has created revolutionary shopping experiences in virtual worlds. From in-game purchases to virtual storefronts, gaming platforms have become sophisticated retail environments generating billions in revenue. This poll tests your knowledge about how major gaming companies have pioneered innovative retail strategies within their virtual worlds, transforming how players shop and how brands engage with gaming audiences.

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Linden Lab (Second Life)
Epic Games (Fortnite)
Roblox Corporation
Mojang (Minecraft)