Which celebrity was the first to launch an interactive virtual reality retail experience that allowed fans to 'try on' their fashion line remotely before purchasing?

Throughout retail history, celebrities have played pivotal roles in transforming marketing strategies and retail experiences. Some famous personalities have gone beyond simple endorsements to fundamentally change how companies connect with consumers through innovative retail concepts, experiential marketing, and technology integration. Test your knowledge about these celebrity-driven retail innovations that changed the industry landscape.

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• Rihanna with her Fenty Beauty VR Fitting Room (2018)
• Kanye West with his YEEZY Virtual Showroom (2019)
• Lady Gaga with her Haus Laboratories VR Experience (2020)
• Beyoncé with her Ivy Park Virtual Boutique (2021)

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