Which film studio revolutionized movie merchandise licensing by retaining merchandising rights instead of selling them to the distributor, creating a blueprint that Hollywood follows to this day?

Test your knowledge about the fascinating world of film franchise retail strategy! Major studios and production companies have transformed movie merchandise into multi-billion dollar revenue streams. From action figures to theme park attractions, the business of film-related products has become as strategic as the films themselves. This poll challenges you to identify which studio pioneered a revolutionary approach to merchandise licensing that changed the industry forever.

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Lucasfilm with Star Wars (1977)
Warner Bros. with Superman (1978)
Universal Studios with Jaws (1975)
Paramount Pictures with The Godfather (1972)