Which 1980s movie featured a product placement that resulted in a 65% sales increase for the featured candy, establishing one of pop culture's most successful product integrations?

Product placement in entertainment has evolved dramatically, becoming a sophisticated marketing strategy that shapes pop culture while driving consumer behavior. From subtle brand appearances to integrated storylines, these placements represent billions in marketing spend annually. Test your knowledge about one of the most innovative product placement campaigns that transformed both a brand's fortunes and pop culture itself!

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Back to the Future (1985) with Nike shoes
The Goonies (1985) with Baby Ruth candy bars
Risky Business (1983) with Ray-Ban sunglasses