Which retailer is credited with creating the first modern customer loyalty program in 1896, revolutionizing how businesses tracked and rewarded repeat customers?

Customer loyalty programs have a fascinating history that dates back further than many realize. These programs fundamentally changed how retailers engaged with customers and collected valuable consumer data long before the digital age. Test your knowledge about the origins of these now-ubiquitous marketing strategies that transformed retail history and set the foundation for modern customer retention tactics.

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Sperry & Hutchinson with their S&H Green Stamps
Montgomery Ward with their 'Preferred Customer' cards
Sears Roebuck with their 'Sears Club' membership
F.W. Woolworth with their 'Woolworth Rewards' program