Which innovative brand storytelling technique was first successfully implemented by a major government agency to improve public engagement with a controversial policy?

Government agencies increasingly adopt private sector branding and consumer engagement strategies to communicate policies effectively. This reflects a shift toward viewing citizens as 'consumers' of government services. How well do you understand the intersection of brand storytelling techniques and government communication strategies? Test your knowledge about how modern governments package and present their initiatives to the public.

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Narrative transportation through episodic content releases (UK's 'Brexit Preparedness' campaign, 2019)
Persona-based marketing through demographic microtargeting (Canada's 'Carbon Tax Rebate' program, 2018)
Influencer partnership program with policy explainers (Australia's 'New Medicare' initiative, 2020)
Interactive decision-tree content marketing (USA's 'Healthcare.gov' rollout, 2017)