Which retail giant first launched voice shopping capabilities through its virtual assistant in 2016, allowing customers to order products by simply speaking to a smart device?

Voice commerce is transforming the retail landscape, offering hands-free shopping experiences through smart speakers and voice assistants. This emerging technology is rapidly changing how consumers discover and purchase products, with major retailers rushing to implement voice-enabled shopping capabilities. Test your knowledge about which company led this revolutionary shift in retail technology and set the standard that others now follow.

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• Amazon (through Alexa)
• Walmart (through Walmart Voice Order)
• Target (through Target Voice Shopping)
• Best Buy (through Best Buy Voice)

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