Which company pioneered the first widely adopted AR 'virtual try-on' technology for eyewear, allowing customers to see how glasses would look on their face before purchasing?

Test your knowledge about groundbreaking retail augmented reality innovations that have transformed how consumers interact with products before purchase. The retail landscape has dramatically evolved with AR technology, allowing customers to visualize products in their own spaces or on themselves before buying. This has revolutionized conversion rates and reduced return rates across multiple retail sectors.

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Warby Parker
Ray-Ban
Luxottica
Zenni Optical