Which Broadway musical pioneered the use of a digital lottery system that dramatically increased young adult attendance and created a social media phenomenon with its #Ham4Ham pre-show performances?

Broadway shows and major theatrical productions spend millions on marketing campaigns to fill seats night after night. The most successful productions utilize innovative strategies that extend far beyond traditional advertising. Test your knowledge about the marketing techniques that have transformed stage productions into cultural phenomena and box office sensations. Do you know which groundbreaking campaign strategies changed the game for performing arts marketing?

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Hamilton
Wicked
The Book of Mormon
Dear Evan Hansen