Which digital audience engagement innovation, first introduced by 'Hamilton' on Broadway, revolutionized theater ticket accessibility and is now used by most major productions?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters engage with audiences. From virtual reality experiences to innovative ticketing platforms, theaters are finding new ways to connect with patrons before, during, and after performances. Test your knowledge about one of Broadway's most successful digital customer engagement strategies that changed the industry standard!

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Daily digital lottery system allowing fans to enter for $10 tickets via mobile app
Virtual reality backstage tours available exclusively to ticket holders
Augmented reality program guides replacing traditional playbills
Interactive social media voting system that influences alternate show endings