Which children's book character became such a successful brand mascot that its publisher Penguin Random House created a separate imprint named after it?

Brand mascots aren't just for cereal boxes and insurance companies! In the world of publishing and literature, iconic characters have sometimes transcended their original stories to become powerful marketing symbols. These literary mascots help publishers build brand recognition and create emotional connections with readers. Test your knowledge about these famous literary characters that became brand ambassadors for their publishing houses.

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Peter Rabbit
Paddington Bear
The Very Hungry Caterpillar
Winnie-the-Pooh