Which mythological figure was considered the patron deity of merchants and retail in ancient Rome, with special marketplaces and festivals dedicated to them?

Throughout history, mythology and folklore have shaped commerce and retail traditions across cultures. From sacred marketplaces to divine patrons of trade, ancient shopping customs were deeply intertwined with spiritual beliefs. This poll explores how mythological figures influenced early retail practices and consumer behavior in ways that still echo in modern commerce.

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Mercury (Hermes)
Janus
Fortuna
Vulcan