Which revolutionary brand positioning strategy did Celestron implement in the 1990s that transformed the amateur astronomy market?

In the competitive world of astronomy equipment, brand positioning plays a crucial role in market success. High-end telescope manufacturers must carefully position their products to appeal to different segments - from casual stargazers to serious astronomers. This trivia tests your knowledge about a pivotal marketing moment in astronomy retail history that changed how telescopes were positioned to consumers.

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The NexStar computerized telescope series that positioned advanced astronomy as accessible to beginners
The budget-focused FirstScope line that emphasized disposable telescopes with monthly replacement programs
The Cosmos Collection that bundled telescopes with exclusive rights to view certain celestial objects
The Astronomer's Choice program that only sold telescopes to customers who passed an astronomy knowledge test