Which 1982 film featured a candy product placement that reportedly increased sales by 65% and is often cited as one of the most successful product integrations in cinema history?

Product placement has become a sophisticated art form in Hollywood, blending brands seamlessly into storylines. From subtle appearances to plot-critical integrations, filmmakers and marketers have created memorable moments that transcend traditional advertising. This trivia question explores one of the most financially successful product placements in film history that changed how studios approach brand partnerships.

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E.T. the Extra-Terrestrial (Reese's Pieces)
The Goonies (Baby Ruth)
Back to the Future (Pepsi)
Risky Business (Ray-Ban)