In 1985, which food giant suffered one of the most infamous product launch failures when they changed their flagship product's formula, causing massive consumer backlash?

The food industry has seen its share of spectacular product failures. Companies invest millions in R&D and marketing, yet sometimes products still miss the mark completely. This poll tests your knowledge about one of the most notorious food product launch disasters in history - a case study that's now taught in marketing classes worldwide as what NOT to do when launching a new product.

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• Coca-Cola with 'New Coke'
• McDonald's with the 'Arch Deluxe' burger
• PepsiCo with 'Crystal Pepsi'
• Kellogg's with 'Breakfast Mates'

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