Which celebrity is credited with pioneering the equity-based endorsement model when they partnered with Ciroc vodka in 2007, receiving profit shares instead of a flat fee?

Celebrity endorsements have transformed product marketing strategies across generations. While many stars simply appear in commercials, some have fundamentally altered how brands approach partnerships, creating new business models and changing retail consumer trends forever. This trivia tests your knowledge about a pivotal moment in celebrity-product history that revolutionized the relationship between famous personalities and the brands they represent.

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Sean 'Diddy' Combs
George Clooney
Jessica Alba
Jay-Z